These Terms of Service ("Terms") govern your use of Lovara's mobile app and website (together, the "Service"), operated by Lovara ("we," "us," "our"), based in Minneapolis, MN. By creating an account or using the Service, you agree to these Terms. If you don't agree, don't use the Service.
If you're using the Service on behalf of a business (for example, a salon), you're agreeing to these Terms on that business's behalf, and "you" refers to both you and the business.
Lovara is a discovery platform that matches clients with hair stylists based on verified work and hair texture, and gives stylists tools to build a profile, showcase their portfolio, and communicate with clients.
Lovara is not:
You must be at least 18 years old to create an account. You're responsible for keeping your account credentials secure and for everything that happens under your account. Let us know right away if you think your account has been compromised.
Stylist accounts require approval. Submitting an application does not guarantee acceptance, and we may decline an application, or remove an existing stylist profile, at our discretion — for example, if we're unable to verify the information provided, or if a profile violates these Terms.
Ownership. You keep ownership of the content you post — portfolio photos, profile information, reviews, messages, and anything else you add to the Service ("Your Content").
License to us. By posting Your Content, you give Lovara a non-exclusive, worldwide, royalty-free license to host, display, reproduce, and distribute it as necessary to operate and promote the Service — for example, showing a stylist's portfolio photo to clients browsing the app, or featuring a broadcast in a client's Following feed. This license ends when you delete the content or your account, except where content has been shared with another user (like a message) or where we need to retain it for legal reasons.
Your responsibility. You're responsible for Your Content, and you confirm that you have the right to post it and that it doesn't violate anyone else's rights or applicable law.
Stylist portfolio photos can only be captured through the app's in-app camera at the time of a service — there's no option to upload from a camera roll. This is what makes the "verified" badge meaningful: it confirms a photo was taken through Lovara, not where or how it was taken outside the app, and not that any particular outcome is guaranteed or typical. "Verified" is a statement about the photo's origin, not a warranty about a stylist's skill or a promise about your own results.
Reviews should reflect real experiences with a real visit. Don't post a review for a service you didn't receive, write a review on someone else's behalf, or manipulate the review system in any way (including offering or accepting compensation for a review). We may remove reviews that violate this section or that we determine, in good faith, to be fraudulent, abusive, or otherwise inappropriate.
For clients: using Lovara to discover and contact stylists is free, and always will be.
For stylists: using Lovara is currently free. We plan to introduce a flat monthly subscription fee once the platform is more established. If and when that happens, we'll notify you in advance — there's no automatic charge, no trial period converting into a paid plan, and no change to your existing access without notice.
Prices shown on a stylist's profile are set by that stylist, not by Lovara, and we don't take a percentage of any booking or transaction. Lovara is not responsible for the accuracy of pricing information a stylist provides, though stylists agree to keep it reasonably current.
You agree not to:
You can report content or block another user from within the app; we review every report and remove content that violates these Terms.
We may suspend or terminate accounts that violate this section.
You can delete your account at any time through Settings. We may suspend or terminate your access to the Service if you violate these Terms, if we're required to by law, or if we discontinue the Service generally. Sections of these Terms that by their nature should survive termination — including ownership, disclaimers, and limitation of liability — will survive.
The Service is provided "as is" and "as available," without warranties of any kind, express or implied. We don't warrant that the Service will be uninterrupted, error-free, or secure, and we don't warrant the accuracy, completeness, or reliability of any content on the Service, including stylist profiles, portfolio photos, pricing, or reviews.
Lovara does not endorse any stylist, and a high match score or verified badge is not a guarantee of any particular outcome. Any service you receive from a stylist is solely between you and that stylist.
To the fullest extent permitted by law, Lovara and its officers, employees, and affiliates won't be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or data, arising from your use of the Service — including damages related to any service performed by a stylist you found through Lovara. Our total liability for any claim related to the Service is limited to the greater of $100 or the amount you paid us in the past 12 months (which, for most users, will be $0, since the Service is free).
Some jurisdictions don't allow the exclusion or limitation of certain damages, so some of the above may not apply to you.
You agree to indemnify and hold Lovara harmless from any claims, damages, or expenses (including reasonable attorneys' fees) arising from your use of the Service, Your Content, or your violation of these Terms.
We may modify or discontinue the Service, or any part of it, at any time. We may also update these Terms as the Service changes; if we make material changes, we'll notify you through the app or by email before they take effect. Continuing to use the Service after changes take effect means you accept the updated Terms.
These Terms are governed by the laws of the State of Minnesota, without regard to conflict-of-law principles.
Questions about these Terms can be sent to: